The market character of the global business environment and the vibrant dynamics of our society, pumped by constantly changing technology urge a huge sense of competition for entrepreneurs and their organisations to perform and sustain consistently. Business orientation towards making oneself a true representation of the brand one sells, needs to become the order of the day, wherein the entrepreneur realises that he/she is the front face of his/her company and needs to project his/her own persona and image, and self-brand lucratively to the world even before he/she can start selling his/her company product.

It is believed that every person invariably exists with an image, irrespective of it being good or bad, attractive or unattractive, positive or negative etc. which is in constant reckoning by the outside world. It is a largely accepted fact that a person forms an opinion about you in the first three to thirty seconds of having met you blatantly from visual appearance itself.

Thus it becomes imperative that an individual should be in a position to leverage this and present himself/herself as a potent and positive professional in order to create the desired impact on the person. ‘The first impression is the last impression’, the famous saying has emerged as a testimony to this fact making it crucial for professionals to ensure one takes great care of his/her image and the desired impact on people in one’s professional, personal and social spheres of reach. One needs to be aware of what kind of messages one’s image is projecting and why; and also take corrective action accordingly, if required.

In today’s scenario, where the world is a global village and people thrive on networking, the distinction between social and professional lives is condensed significantly. The desire to make a place for oneself in this international setting has sparked off the necessity that shrouds appropriate persona, values, self-concept, dress and clothing, etiquette, grooming, body language and verbal skills.

Competition is on the rise whether on domestic or global grounds and Indian entrepreneurs need to be a cut above the rest in order to make their presence felt and consolidate their positions as secure and trusted brands of the future. Despite being technically savvy and skilled, lack of attention in projecting the right ‘image’ about themselves may cost them heavily, in comparison to competitors from other emerging countries.

The time has come when we need to ponder and introspect. The time for a paradigm shift! The time for acceptance to look at oneself as a brand first and then, the product we sell. Entrepreneurs and professionals have to take a step forward and inhale the essence of building and managing one’s personality and image for growth and success personally, professionally and socially.

The multidisciplinary science of PRIM (Persona & Image Management) beautifully bridges the gap in a pertinent and constructive manner; and provides a huge advantage on several parameters to professionals across the world, by addressing and augmenting the ‘inner, outer and social self of an individual’ through the three prongs of PRIM that include Persona Management, Image Management and Strategic Self Management. PRIM facilitates a 360 degrees approach to one’s personality and authentic image, and ushers greater self worth, confidence and power of the inner self; impactful presentation, behaviour, demeanour and elan on the outer self; in conjunction with strategic self management skills that enhance the mindset and skills for greater professional effectiveness and productivity.

Additionally, PIQ (Persona and Image Quotient), a scientific measure designed to assess and determine one’s persona and image, is a useful reckoner to identify areas of improvement in the elements of PRIM, as well as its micro indicators that provide constructive inputs to a person who wants to change his/her life forever and become an incredible version of oneself.

PRIM, a continually evolving science of today, has extended itself into Digital PRIM (D-PRIM) that broaches the craft of managing one’s digital presence and image on social media; PRIM using Expressive Arts (PRIMEA) that uses various types of expressive arts like music, dance, art, writing, drama etc. to build one’s image, especially in the wellness segment. PRIM also introduces valuable scientific models like PRIMPACT Integrated Transformational Model and TILSOM Framework that wrap the circle of human transformation with numerous touch points for an individual’s growth and evolution as a person and professional. PRIM and its components are an imperative for the dynamism of today’s times, and individuals must learn and imbibe this management subject proactively, as an ongoing part of their evolution towards success to build a potent, enriched and sustainable global society.